Journal of Marketing
1975
Marketing Abstracts
William S.
Penn1;
Charles A.
Bearchell2;
Walter
Gross3;
James U.
McNeal4,5
1 San Jose State University · 2 California State University, Northridge · 3 University of Georgia · 4 Mitchell Institute · 5 Texas A&M University
- DOI
- 10.1177/002224297503900121
- Sources
-
semanticscholar
openalex
Cite