Journal of Marketing 1980

Notes & Communications

R. Stephen RiCharde¹; Ivan L. Preston²

¹ University of Maryland, College Park · ² University of Wisconsin–Madison

DOI

10.2307/1251117

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓