Journal of Marketing
1973
Marketing Abstracts
William S.
Penn1;
Charles A.
Bearchell2;
Dan
Schendel3;
Walter
Gross4
1 San Jose State University · 2 San Fernando Valley State College · 3 Purdue University West Lafayette · 4 University of Georgia
- DOI
- 10.1177/002224297303700112
- Sources
-
semanticscholar
openalex
Cite