Journal of Marketing 1998

Marketing Literature Review

Myron Leonard

Western Carolina University

DOI

10.1177/002224299806200109

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓