Journal of Marketing 1965

How Can the Advertising Dollar Work Harder?

Dik Warren Twedt

Oscar Mayer & Company Madison, Wisconsin

DOI

10.2307/1249265

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓