Journal of Marketing 1967

Marketing Abstracts

William S. Penn¹; William J. Regan²; Dan Schendel³; Marie Bergstrom⁴

¹ Institute for Environmental Management · ² University of San Francisco · ³ Purdue University West Lafayette · ⁴ Emerald Group Publishing (United Kingdom)

DOI

10.1177/002224296703100317

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓