1 1527 Gilmore Street Mountain View, Calif. 94040 · 2 San Fernando Valley State College · 3 Purdue University West Lafayette · 4 University of Georgia · 5 Baumeister and Dole Palo Alto, California
Abstract
Restricted accessAbstractFirst published October 1970Marketing AbstractsWilliam S. Penn, Jr., Charles A. Bearchell, Jr., […], D. E. Schendel, Walter Gross, and Stephanie Vandervoort, Mrs.+2-2View all authors and affiliationsVolume 34, Issue 4https://doi.org/10.1177/002224297003400416