Journal of Marketing 1961

Testing Less Desirable Product Possibilities

Purnell H. Benson¹; Francis J. Pilgrim²

¹ United States Office of Personnel Management · ² Institute of Food Science and Technology

Abstract

Using the rationale of mathematical optimization, a procedure is described for systematically determining an optimum point of consumer quality. The procedure makes more efficient use of consumer data than trial-and-error testing of product alternatives.

DOI

10.2307/1248964

Sources

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Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓