Journal of Marketing 1973

Strategic Marketing

Persis Emmett Rockwood; David T. Kollat; Roger D. Blackwell; James F. Robeson

DOI

10.2307/1250065

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓