Journal of Marketing 1939

Progress in Marketing Research

Ferdinand C. Wheeler; Malcolm D. Taylor; Edward L. Lloyd

DOI

10.2307/1246216

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓