← Search Journal of Marketing 1939 Purchasing Power Harvey W. Huegy; Ralph West Robey DOI10.2307/1245400 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓