Journal of Marketing 1978

Marketing Literature: How to Find It with A Computer

John R. Wish^1,2; Rod Slade³; Susan Emerson²

¹ University of Oregon · ² Eugene Research Institute · ³ State Library of Oregon

DOI

10.2307/1249879

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓