← Search Journal of Marketing 1968 Committees Reporting to President and Board of Directors DOI10.1177/0022242968032004-204.1 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓