Journal of Marketing 1964
Speaking of Consumers
Abstract
This is James O. Peck-ham's reply to John L. Mason's reply (see the preceding pages, 68–69) to Mr. Peckham's article, “The Consumer Speaks.”
- DOI
- 10.2307/1248897
- Sources
- openalex
Journal of Marketing 1964
This is James O. Peck-ham's reply to John L. Mason's reply (see the preceding pages, 68–69) to Mr. Peckham's article, “The Consumer Speaks.”