← Search Journal of Marketing 1939 A.M.A. Notes Albert Haring DOI10.1177/002224293900300429 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓