← Search Journal of Marketing 1981 Marketing Issues John Coulson1; Mr. Flory; Mr. Weiss 1 Sesame Workshop DOI10.2307/1251728 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓