Journal of Marketing 1961

A Pioneer in Marketing

James Playsted Wood

The Curtis Publishing Company

DOI

10.1177/002224296102500415

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓