← Search Journal of Marketing 1964 Prediction of Rapid Changes Paul Leblang; E. B. Weiss DOI10.2307/1249581 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓