Journal of Marketing 1956

Should You Fit the Research to the Budget?

Steuart Henderson Britt

DOI

10.2307/1248244

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓