← Search Journal of Marketing 1959 Industrial Marketing … Richard C. Christian Marsteller, Rickard, Gebhardt & Reed, Inc. Chicago DOI10.1177/002224295902400116 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓