← Search Journal of Marketing 1946 The Size of the Postwar California Market Charles J. Dirksen Santa Clara University DOI10.2307/1245262 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓