Journal of Marketing 1976

The Converging Business-Academic Interest in Theory

John A. Howard¹; G. E. Warren

¹ Columbia University

DOI

10.2307/1250007

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓