Journal of Marketing 1978

The Unexpected

Julien Yudelson; Jacoby; Storm

DOI

10.2307/1250348

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓