Journal of Marketing 1967
Marketing and the United States Supreme Court
Abstract
When the United States Supreme Court acts to decide business controversies, how should modern marketers respond? What organizational or operational changes should management consider to conform to the decisions handed down by the Supreme Court? This article, premised on the conviction that the modern economy is constantly being modified by our legal institutions, analyzes eight different decisions handed down by the Supreme Court during 1965, as well as appropriate responses for marketers.
- DOI
- 10.2307/1249293
- Sources
- openalex