Journal of Marketing 1959

The Inequalities of Television Franchises

C. H. Sandage

University of Iowa

Abstract

Is there a way to save U. S. television from the present quasimonopoly position that stems from the scarcity of VHF channels? This brief article calls attention to some serious inequities that have developed from the manner in which this vital public property has been exploited, and suggests methods for reducing such inequities.

DOI

10.2307/1249360

Sources

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓