Journal of Marketing 1985
Marketing Literature Review
Abstract
This section is based on a selection of article abstracts from a comprehensive business literature data base. Marketing-related abstracts from over 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the data base. JM wishes to thank Data Courier Inc for use of the ABI/INFORM business data base. Each entry has an identifying number. Cross-references appear immediately under each subject heading. Requests for specific articles should be directed to the specific publication named or to Data Courier Inc (800/626-2823). Abstracts of the articles are contained in the ABI/INFORM data base which is available through many on-line search vendors.
- DOI
- 10.1177/002224298504900313
- Sources
- openalex