Journal of Marketing 1967
Obtaining Maximum Volume from New Gasoline Outlets
Abstract
Where should a gasoline marketer build new stations? In markets where his brand is well represented, or in markets where he has a small share of the stations? The conclusions in this study will surprise many marketers, and may well be applicable to products and services other than gasoline.
- DOI
- 10.2307/1249031
- Sources
- openalex