Journal of Marketing 1973

Alpha Kappa Psi Foundation Award for 1972

DOI

10.1177/002224297303700202

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓