1 University of Georgia · 2 Georgia Southern University · 3 Western Carolina University · 4 Shippensburg University
Abstract
Restricted accessAbstractFirst published September 1981Marketing AbstractsWalter Gross, Donald R. Self, […], Myron Leonard, and Ronald D. Michman+1-1View all authors and affiliationsVolume 45, Issue 4https://doi.org/10.1177/002224298104500418