← Search Journal of Marketing 1952 Capital Budgeting John J. Pagani; Joel Dean DOI10.2307/1246994 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓