Journal of Marketing 1973

Advertising

Dwight L. Gentry; Dorothy Cohen

DOI

10.2307/1250072

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓