← Search Journal of Marketing 1943 Outlines of Marketing Spencer A. Larsen; H. E. Agnew; R. B. Jenkins; J. C. Drury DOI10.2307/1245855 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓