Journal of Marketing 1946

The Total Cost of Marketing

P. D. Converse

University of Illinois System

DOI

10.2307/1245621

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓