Journal of Marketing 1937

Progress in Marketing Research

Ferdinand C. Wheeler

DOI

10.1177/002224293700200109

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓