Journal of Marketing 1942

The Chain-Independent Controversy

Ralph Cassady

University of California, Los Angeles

DOI

10.2307/1246452

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓