Journal of Marketing 2002

Harold H. Maynard Award Marketing Science Institute/H. Paul Root Award

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DOI

10.1509/jmkg.66.3.0.18506

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓