Journal of Marketing 1964

Why Kill the Passenger Train?

Stanley Berge^1,2

¹ Northwestern University · ² Northwestern University

Abstract

Is the passenger train getting a “fair break” in the U.S. travel market? No, says the author of this article, an expert on transportation. He charges that railroad passenger-service losses have long been exaggerated by obsolete accounting rules of the Interstate Commerce Commission. However, some railroads that refuse to be deluded by “phantom” bookkeeping deficits are successfully marketing travel by train. If others would do likewise, the author points out, the results would be profitable both to the railroads and their customers.

DOI

10.2307/1249218

Sources

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓