Journal of Marketing 1937

Digests of Some Leading Articles on Marketing from Scientific Journals

Reavis Cox

DOI

10.2307/1245919

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓