Journal of Marketing 1942

Evaluation of the Harvard Study

George Burton Hotchkiss

DOI

10.2307/1246090

Sources

openalex semanticscholar

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓