Journal of Marketing 1976

Marketing Abstracts

Walter Gross¹; David J. Luck²; James U. McNeal³; John E. Mertes⁴

¹ University of Georgia · ² Associate Editor Southern Illinois University · ³ Texas A&M University · ⁴ Eastern Illinois University

DOI

10.1177/002224297604000216

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓