Journal of Marketing 1943

A Method of Measuring Effectiveness of Business and Trade Paper Advertising

Richard L. Edsall

St. Thomas University

DOI

10.2307/1245843

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓