← Search Journal of Marketing 1945 Significance of Recent Changes in the Business Population Howard R. Bowen DOI10.2307/1245331 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓