Journal of Marketing 1959

Marketing Articles in Review …

William S. Penn

California Chemical Company San Francisco

DOI

10.1177/002224295902400221

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓