← Search Journal of Marketing 1985 Consumer Choice Robert E. Smith; Gordon R. Foxall DOI10.2307/1251442 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓