Marketing Abstracts

William S. Penn; Charles A. Bearchell; Dan Schendel; Walter Gross

doi:10.1177/002224297103500215

Marketing Abstracts

William S. Penn¹; Charles A. Bearchell²; Dan Schendel³; Walter Gross⁴

¹ Department of Marketing San Jose State College · ² San Fernando Valley State College · ³ Purdue University West Lafayette · ⁴ University of Georgia

Journal of Marketing 1971

Restricted accessAbstractFirst published April 1971Marketing AbstractsWilliam S. Penn, JR., Charles A. Bearchell, JR., […], D. E. Schendel, and Walter Gross+1-1View all authors and affiliationsVolume 35, Issue 2https://doi.org/10.1177/002224297103500215

DOI: 10.1177/002224297103500215
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