← Search Journal of Marketing 1947 Foreword William Applebaum Stop & Shop, Inc., Boston DOI10.1177/002224294701100301.1 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓