← Search Journal of Marketing 1949 Resale Price Maintenance in the Tire Industry W. C. Behoteguy The B. F. Goodrich Company DOI10.2307/1248115 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓