← Search Journal of Marketing 2001 Subject and Author Index to Volumes 60-64 DOI10.1509/jmkg.65.4.129.18389 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓