Journal of Marketing 1940

Running Comments on Other Articles

Reavis Cox

DOI

10.2307/1246752

Sources

openalex semanticscholar

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓