← Search Journal of Marketing 1954 Merchandising Non-Food Items through Super Markets John D. Van Horn DOI10.2307/1247922 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓